Nick Jr App

Launched on November 2014
Mobile, Tablet, Apple Watch, Website
Goal
Bring The Smart Place To Play to life with a fun and functional app for viewing full-episodes, short-form videos, and the linear TV feed wrapped in a unique experience that incorporates signature Nick Jr. interactivity, discovery, and surprises all lead by the preschool characters kids love.
Guiding Principles
• Create a distinctly Nick Jr. experience for iOS
• Balance fun, fresh and functional
• Clearly organized for both preschoolers and parents
• Empower preschoolers through guided exploration
• Seamlessly blend video and interactivity
• Scale as TVE VOD and linear requirements evolve
• Put Nick Jr. characters at the center

Initial Concepts & Mockups

App Intro Storyboard

Wireframe

iPad App

Apple Watch

Responsive Website Designs

App Store

Nick Jr. app is selected as the "Editor's Choice" and "Best New Apps" in December 2014.
The app has over 3 million downloads.
Say hello! 🖌