My Vision

My vision was to give kids an interactive, character-driven destination for the Nick and Nick Jr. websites that entertained and educated, and truly engaged them through play and discovery. I wanted to build a trustworthy relationship with the parent audience by clearly organizing the contents for both web and mobile experiences.

Nick Website (Before)

Nick Jr. Website (Before)

Process

Initial discovery and research focused on key areas and was executed using several different methods. I researched the competition and conducted user testing to understand how users navigated and explored, and why and how they consumed the content. I worked closely with the research team and early-learning experts to test every button and interaction with full color prototypes. I created initial concepts, storyboards, mockups, wireframes and UI with numerous ideation.

Initial Concepts & Mockups

App Intro Storyboard

Gamification

When I created the games screen, I used my expert knowledge and passion for the game to give users a fun experience through UI and interactions. I realized that kids love touching the screens from the usability testing, and they preferred 3D button designs to 2D button. And they loved the interactive button with a normal stage and pushed stage. I approached this idea to create the “Alpha button,” which is touchable and gave a surprise moment with animation and sound. It also helped discoverability of the new TV shows while the users played and explored the games screen.