Music Video Maker App for sharing videos
via social media, and skyrocketing engagement

Launched on July 2015


Due to the nature of the startup environment, speed was more important than perfection with limited funding. There were so many competitors out there with similar ideas already. It was important to be discovered in the market as quickly as possible. We also needed to understand the target users, their needs and their underlying challenges. We had to quickly acquire influencers on social media and create a viral app without falling behind the trend of the young audience.

My Role: Lead Designer

I created mobile experiences for a variety of demographics and features that satisfied user needs with simplicity, consistency, and robustness. I led the design of Triller and was involved in the whole production process, including pitching ideas and concepts for investors, and establishing the app’s information architecture and work process best practices for the team. I was also responsible for creating all the marketing promotions on social media.


First, I created brand identities and the design system of Triller, which gave a fun and vibrant impact for the young users. I partnered with Colin Tilley, an American music video director, to make a unique algorithm for various animated app filters. I also created wireframes and animated prototypes to help developers understand the quick and easy user flow. We delivered our very first version of the app in just 3 months!
Triller’s initial competitors

Initial Sketches & Concepts

Wireframe Examples

Animation Prototypes

Apple TV

Apple Watch

User loves Triller.

WhenI make a good product, the biggest reward is getting a positive response from the user. Triller has been praised by many users worldwide and used by many celebrities like Alicia Keys, BTS, Cardi B, Justin Bieber, Marshmello, Mike Tyson, Roddy Ricch, Eminem, and more! Triller is now not only a music video maker app, but people have also developed it into an app that records their daily life in many areas such as travel, exercise, cooking, and family. I created a successful app that is a great tool for easy video making and engages the users internationally.

Triller on Twitter

Triller was recognized on the presentation screen at
Apple’s 2019 September event as one of the top apps.

Product Impact and Results


Installs on both App Store and Google Play

Ranked #1
in Apple App Store

In 50+ countries in August 2020. 
Additionally, recognized as "best app" of 2015 and 2016 in both Apple App and Google Play Stores.


2 Webby Awards
Honoree, Mobile Sites and Apps: Music | 2016
People’s Voice, Best Visual Design of Mobile Apps | 2016

Hit #2 in Media & Video, Google Play Store when it launched in December 2015

Featured on Apple App Store and Google play
“Top Free in Media & Video” “Make Great Video” “Favorite apps from summer” “Recommended For You” “VMA your way” “Our Favorites” and more
Say hello! 🖌